Their new album, This Shame Should Not Be Mine, is due out April 1st. 

Dark alternative act GGGOLDDD will be hitting the road in support of their new album, This Shame Should Not Be Mine. The band will be embarking in early April, supporting Amenra, prior to their headline show at Roadburn Festival. This will be followed by a series of festival dates throughout 2022. More dates will be announced throughout the year. Tickets can be found HERE. 

The band comments: “It’s been so long since we played a live show. We’re really looking forward to seeing you on the road and playing our new music. . I’m not crying, you’re crying !”

The band’s most ambitious and masterful work to date, This Shame Should Not Be Mine was conceived in the silence of 2020’s pandemic lockdown, partly as a way for GGGOLDDD lead singer Milena Eva to confront parts of her past and partly in response to the Roadburn Festival’s invitation to propose a commissioned piece for its 2021 online edition.

This Shame Should Not Be Mine is out on April 1st via Artoffact Records and can be pre-ordered at THIS location. 

Full Dates:
April 2 – Paris, France @ Élysée Montmartre*
April 4 – Esch, Luxembourg @ Rockhal*
April 5 – Utrecht, Netherlands @ Tivoli Ronda*
April 6 – Cologne, Germany @ Essigfabrik*
April 12 – Berlin, Germany @ Astra Kulturhaus*
April 22 – Tillberg, Netherlands @ Roadburn Festival
June 2 – Gdańsk, Poland @ Mystic Fest
July 29 – Alba Iulia, Romania @ Dark Bombastic Evening
September 24 – Pyrénées, France @ L’Homme Sauvage
October 7 – Barcelona, Spain @ AMFest
December 17 – Paris, France @ Bataclan+

*Supporting Amenra
+Supporting Alcest
More About This Shame Should Not Be Mine
In the silence of 2020’s lockdown, Milena Eva was confronted with parts of her past that had been long buried. Bubbling up to the surface, repressed memories and traumatic events pushed their way into her daily life until they could no longer be ignored. With no choice but to confront her past, she accepted its presence in the present, an unwelcome houseguest during already uncomfortable times.

Around the same time, Roadburn Festival approached GGGOLDDD to propose a commissioned performance for the 2021 online edition of the festival – and the opportunity granted Milena a creative outlet to process her emotions. Shortly before their Roadburn performance, Milena revealed that she had been raped aged 19; it is the memories of this time and its lasting impact on her that informed This Shame Should Not Be Mine.

Following the Roadburn show—which was the most viewed and talked about set of the festival and was likened by viewers to acts like Portishead, Massive Attack and Björk—GGGOLDDD had a desire to commit the work to record as soon as possible. They returned to Jaime Gomez Arrelano’s Orgone Studio (Ghost, Grave Pleasures, Paradise Lost) in the UK where they also recorded 2019’s Why Aren’t You Laughing? Granting themselves more time to record than with previous sessions, they worked at a pace that allowed room to breathe and process as they went. The remote location of the studio returned Milena to the silence of her previous emotional confrontations; only this time she embraced the quiet, the distance from real life and the capaciousness of the setting. Mastering was undertaken by Cicely Balston, ensuring that the story and all musical ideas transpired with maximum impact. This setup alongside the recording environment allowed GGGOLDDD to craft the album as they had envisioned it: a dark and contemporary pop album that exists in its own sonic universe.

Visually, the album is complemented by stunning artwork courtesy of Milan-based photographer Szilveszter Makó. The images depicting Milena as a pre-Raphaelite beauty encased in armour display a metaphor for the emotional armour she has worn for years.

With This Shame Should Not Be Mine, GGGOLDDD has delivered the most bold and ambitious work of their career to date. Capturing the essence of both extreme vulnerability and the strength gained from the process of reclaiming ownership of one’s past, these ten tracks are an intimate anthology of transformative power.

This Shame Should Not Be Mine is due for release on April 1st, 2022, via Toronto-based Artoffact Records as deluxe double-vinyl and double-CD editions, which include a recording of the band’s 2021 Roadburn Festival performance as bonus material. The album also comes as a standalone single-LP edition, as well as digital configurations on streaming and download stores.

This Shame Should Not Be Mine is out on April 1st via Artoffact Records on:
Limited Edition Double LP with Live At Roadburn Redux
Limited Edition Double CD with Live At Roadburn Redux
Limited Edition Single LP
Standard Single LP

Copies can be pre-ordered at THIS location.

Track Listing:
I Wish I Was a Wild Thing with a Simple Heart
Strawberry Supper
Like Magic
I Won’t Let You Down
Notes on How to Trust
This Shame Should Not be Mine
On You
Beat by Beat

About GGGOLDDD (f/k/a GOLD):
GGGOLDDD have released four previous studio albums to widespread critical acclaim, and have caught the eye of international media with their dark, hypnotic take on pop music. With their roots in rock music, the band embrace experimentalism and are unrestrained by genre boundaries within their work. GGGOLDDD have toured with bands as diverse as Converge and New Model Army, and performed at internationally renowned festivals such as Hellfest and Roadburn – the latter inviting Thomas and Milena to be their 2022 curators.

Danielle Warners – Bass guitar
Igor Wouters – Drums
Jaka Bolič – Guitars
Milena Eva – Vocals, electronics
Thomas sciarone – Guitars, electronics
Vincent Shore – Guitars

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