Rock Revivalists SANTA CRUZ Release
“Disarm Me” Video For Current Single
“The Return Of The Kings,” The Anticipated New Full-Length,
Out This Friday, Aug. 26th
Heading into Friday’s album release, internationally acclaimed ‘80s-influenced hard rockers SANTA CRUZ release the music video for “Disarm Me,” the third single from the group’s upcoming new album, “The Return of the Kings.” Once again filmed by Vicente Cordero of Industrialism Films (Black Veil Brides, Queensryche, Cradle of Filth) and filmed in Los Angeles it captures the spirit perfectly and the song and video showcase another facet of Santa Cruz’ latest effort. Watch it here – https://youtu.be/dgQxWgnOa-A
“’Disarm Me’ is a power ballad and I went deeply personal with the lyrics,” explains singer/guitarist Archie Cruz. “I think it’s gonna connect with a lot of people, and be appreciated by the fans.”
“Disarm Me” follows the traditional hard rock stylings of lead single “Under The Gun” and the amped up heavier call to arms “Here Comes The Revolution” leading to this Friday’s album release of the anticipated new full-length.
“The Return Of The Kings” again features cover art by Tim Lenoir (Guns n’ Roses, The Rolling Stones), and released on jewelcase CD and limited-edition colored vinyl (200 copies) on Aug. 26th in retail stores or order direct now at www.smarturl.com/sc-cos, our webstore www.m-theoryaudio.com/store or www.santacruzbandofficial.bandcamp.com
“I feel like this is my absolute best work so far,” further says Cruz. “Having written all the songs, played all the instruments, and co-produced the record I feel like this album truly represents me as a musician and an artist. I don’t think anybody will be disappointed on this banger of a record.”
Archie Cruz recorded “The Return Of The Kings” – the follow-up to 2019’s “Katharsis” – as a one-man studio project through 2020 and 2021 in his Native Finland with co-producer Otto Halonen (Apocalyptica, Hevisaurus, Wheel) and mastered by Svante Forsbeck at the esteemed Sonic Pump Studios. To fully enact the vision for the new record in the live setting he has turned to the modern Los Angeles hard rock revival which sees Finnish frontman/guitarist and founding member Archie Cruz now joined by the Los Angeles-based trio of guitarist Jerry Jade (BAD GVY), bassist Tommy Bradley (REVELRY GANG), and drummer Randy McDemian (ABRAHADABRA CLOTHING) paying tribute to the old-school Sunset Strip influences while also reinforcing the updated take on the sound that has allowed SANTA CRUZ to win over audiences worldwide.
SANTA CRUZ just played last weekend at New York’s The Bowery Electric and will return to headline The Whisky this Thursday, Aug. 25th for a special album release live performance.
The singles/music videos, the upcoming new album, and future live show are just the latest developments in what has already been a busy time for SANTA CRUZ. The band’s metallic-fueled cover of One Direction’s “Drag Me Down” was featured prominently in the hit HBO MAX/DC Universe series “Peacemaker” and Archie was a contestant on “Survivor Finland.”
SANTA CRUZ first appeared on their native Finnish hard rock scene in 2007. Impressive demos and EP’s full of catchy hard-rock anthems resulted in the band signing to Spinefarm Records, who released the group’s first full-length record, “Screaming For Adrenaline,” in 2013. A series of European festival appearances and live performances alongside acts such as AC/DC, Skid Row, Buckcherry, and Kobra And The Lotus was soon followed by the release of 2015’s self-titled effort. The group refined their rock ‘n roll bonafides and continued to build their following with a workhorse-level of touring, sharing stages during that time period with Sebastian Bach, I Prevail and Amaranthe, as well as appearances at Rock On The Range festival and the Motorboat cruise.
SANTA CRUZ signed with M-Theory Audio in 2017. The group’s new home label subsequently released “Bad Blood Rising” that year, and their 2019’s follow-up, “Katharsis”. The band returned to live stages in 2019 with triumphant performances at Aftershock and Louder Than Life, three Finnish music festivals and European support slots to Whitesnake and Bon Jovi, followed by a nationwide U.S. tour supporting Atreyu, Whitechapel, and He Is Legend.
More information on SANTA CRUZ’s latest record, “The Return of the Kings,” and upcoming live performances will be revealed in the weeks to come by M-Theory Audio and at www.facebook.com/santacruzband.
SANTA CRUZ is:
Archie Cruz (vocals/guitars)
Jerry Jade (guitars)
Tommy Bradley (bass)
Randy McDemian (drums)
For more information:
www.facebook.com/santacruzband
www.instagram.com/santacruzbandofficial
www.santacruzbandofficial.bandcamp.com
www.santacruzbandofficial.com
www.m-theoryaudio.com
