Since their formation, The Hirsch Effekt have carved out a unique niche in the German-speaking music scene. Yet, despite—or perhaps because of—their elusiveness, the band has captivated a devoted audience. Musically, The Hirsch Effekt have always embraced limitless possibilities. Acoustic, introspective moments—where bassist Ilja John Lappin brings out his cello or guitarist Nils Wittrock returns to his classical roots—sit naturally alongside massive progressive metal onslaughts. The band is equally at home on intimate club stages as they are at international festivals, evidenced by repeated appearances at Euroblast and numerous events across the UK. Recently, they toured Germany alongside scene giants like Leprous, Tesseract and traversed Europe with Caligula’s Horse.

Yet between these extremes, The Hirsch Effekt continually create songs that flirt with radio accessibility—almost—because the band steadfastly resists any form of standardization. With their seventh album, Der Brauch, they continue this course uncompromisingly. While earlier works, despite their diversity, were still labeled “metal albums,” this new record explores paths first hinted at on the multilayered second album, Holon : Anamnesis—the same album that fans of VISIONS magazine voted the only German-language entry among the 20 best albums of all time. Der Brauch can be seen as a return to that pivotal point—and simultaneously as a bold step forward. Drummer Moritz Schmidt doesn’t entirely forgo blast beats, but the record demands a new heading. In the end, though, there is only one truth: it unmistakably sounds like The Hirsch Effekt.

With Der Brauch out on January 30, 2026. I had the pleasure to chat with Nils Wittrock & Ilja John Lappin on the new album, the release and much more on the upcoming plans. Check out the complete coverage on the below YouTube video.