HIDDEN BANDS LAUNCHES CUSTOM MUSIC DISCOVERY CHALLENGE WITH NETTWERK RECORDS AND DC SHOES!
HIDDEN BANDS Launches Custom Music Discovery Challenge with Nettwerk Records and DC Shoes!
New partnership model gives record labels a more engaging way to release new music from artists and reward superfans with exclusive content and prizes.
Today, Hidden Bands (formerly Hipster Bait) launches its “Skate or Dye Challenge” in partnership with Nettwerk Records and recording artist Together Pangea. It’s a limited-time, in-game scavenger hunt where players head out into the real world to track down and capture unreleased music using augmented reality and location-based technology. Watch the app trailer and download the app.
The challenge gamifies the release of Together Pangea’s new album “Dye” out October 22nd by pre-releasing three exclusive singles into the first-of-its-kind Hidden Bands app. The limited edition “Skate Or Dye” cassettes look like all of the others in the game until you capture one. After capture, their appearance changes to reveal them as part of the challenge. The first 5 players who find and rehide all 3 Together Pangea singles via the app prior to Oct 22 will win a FREE pair of DC Shoes. The event begins October 1st and ends on October 22nd.
Liz Erman, SVP Marketing at Nettwerk Records comments: “Nettwerk was looking for an interesting opportunity not only to engage the Together Pangea fanbase, but also reach new listeners. Hidden Bands does both of those things in such a fun way to showcase the new music.”
This new partnership model gives record labels a more engaging way to release new music from artists and reward superfans with exclusive content. Michael Tension, Co-Founder of Hidden Bands explains, “We bring the platform, the record label brings the music, and together we build a unique event to help their artists connect in a way they’ve never done before.”
Hidden Bands also supports artists with social and streaming platform referrals. It shares any collected mailing list subscribers, song ratings, and location-based insights to help artists plan future tours and build connections with these new fans.
The Hidden Bands mobile app is currently available for gameplay in Canada and the United States with more than 70,000+ locations in 584 cities housing exclusive music tracks for fans to discover. Full contest details are available HERE.
About Hidden Bands
Hidden Bands is a music discovery platform for people that want to find new music first.
Guided by advisors such as Steve Peters (Niantic, No Mimes Media), Bruce Pavitt (Sub Pop Records, 8Stem) and Alfie Williams (Universal Canada, Frontside Entertainment). Hidden Bands is located in Victoria, B.C. and run by a team of dedicated musicians and creative professionals.
For more information on Hidden Bands, contact:
Demitra Best – demitra@hiddenbands.com
