WORLD’S LEADING HARD ROCK AND HEAVY METAL MEDIA BRANDS – REVOLVER AND METAL HAMMER – ANNOUNCE GLOBAL MARKETING PARTNERSHIP IN PROJECT M AUDIENCE ACCESS PLATFORM
Dec. 6, 2017, NEW YORK and LONDON– The world’s leading hard rock and metal media brands – REVOLVER and METAL HAMMER – are pleased to announce a global marketing partnership in the Project M Audience Access Platform.
REVOLVER – North America’s leading heavy music media brand for the last 17 years – was purchased by digital media company Project M Group, LLC earlier this year. Over the last six months, Project M has been focused on building an audience access platform as part of their digital ecosystem. This network is being led by Project M Digital COO Alvaro Gomez who formerly executed advertising networks for Complex, Martha Stewart OmniLiving and Interactive One.
Project M is pleased to announce that they will now be partnering with METAL HAMMER – Europe’s leading heavy music media brand for the last 31 years. This partnership will allow the Project M sales team to offer to advertisers the global digital audience of the publications across the TEAMROCKplatform including METAL HAMMER, CLASSIC ROCK and PROG as well as Future plc’s music platform – MUSICRADAR. The combined reach of the platform will be more than 10 million monthly unique users across digital platforms.
“We believe this is an exciting opportunity for us to create a single platform for global advertisers to access the millions of passionate fans in the heavy music genre,” said Project M Group CEO Enrique Abeyta. “Project M has made major investments in building this platform and now we will be leveraging it to create a unique marketing partner across the global reach of REVOLVER, METAL HAMMER and the other publications on the Future plc platforms. We look forward to building on this relationship with the Future publications and announcing more partners joining this media platform soon.”
REVOLVER is North America’s leading heavy music media brand. Founded 17 years ago, in both print and digital it has provided its readers with unmatched access to the biggest bands in heavy music as well as the scene’s most important up-and-comers. Artists from Black Sabbath and Nine Inch Nails to Tool and Slipknot have appeared on its cover, and REVOLVER was an early champion of bands including Avenged Sevenfold, Lamb of God, Mastodon, Gojira, Volbeat and Deafheaven. In 2009, the outlet ushered in the concept of a magazine-driven awards show in North America with the Revolver music awards, which, over the ensuing years, hosted performances and appearances by Metallica, Guns N’ Roses, Ozzy Osbourne, Slayer, Marilyn Manson, Johnny Depp, Dave Grohl, Nicolas Cage, Jack Black, Dillinger Escape Plan and many more. The show aired on VH1 Classic, AXS TV and Xbox Live, and live-streamed on Facebook and Amazon.
About METAL HAMMER/TEAMROCK:
METAL HAMMER is the ultimate metal bible. Founded 31 years ago, METAL HAMMER has become the world’s biggest metal magazine, run by fans, for fans. In print and online, METAL HAMMER gives you world exclusive access to the biggest names in heavy music, along with the very best young and upcoming names in the scene, from thrash to death to black to hardcore to everything in-between. The brand’s annual awards show, THE METAL HAMMER GOLDEN GODS launched in 2003 and has been attended by Black Sabbath, Judas Priest, Mastodon, Avenged Sevenfold, Clutch, Killing Joke, Anthrax and many more. With over 2 million followers on Facebook, METAL HAMMER has the biggest social following of any UK music magazine.
TEAMROCK is the online home of METAL HAMMER, CLASSIC ROCK and PROG magazines, aggregating all of those brands’ news, reviews, interviews, radio content, videos and more from the world of hard rock, alt.rock, metal and punk. TEAMROCK was recently named the #1 Most Influential Rock Site in the UK (based on the number of social shares of its stories) and is the home of TEAMROCK+, our all-you-can-eat membership scheme.