The Reed Effect Release Their New Single/Video
Coming in once again from Toronto, Canada: The Reed Effect bends, beguiles, and rocks with “Trampled Under” – their next full-force single/video from their album 1973.
With Lead Vocalist/Guitarist Kirk Reed continuing to honor the memory of his late brother, Chris Reed (bass/backing vocals), The Reed Effect has carried forward their mission to feed the hungry ears of the music masses worldwide. “Trampled Under” is the foundational track upon which their album 1973 that has been solidly built.
‘“Trampled Under” is arguably the strongest track from this album. It definitely stands out as it’s the darkest and most emotional. All the other tracks are rockers. Also, the song was all developed around Chris’s unique bass line. I remember Chris, Bryan Fontez, and I spent the better part of a day just working out the main riff until we were happy with it. We feel it reached its highest potential.”‘ – Kirk Reed
Videographer – Dylan Wellar, Adam Houle, and Kaveh AfsharProducer – Ted Sevdalis – Gummy Bear Studios
“This song (Trampled Under) really showcases Chris’s unique brilliance and creativity. From his one-of-a-kind bass lines to the beautiful vocal harmonies he captured. His magic shines on this track.” –
Exclusive Video Premiere in The Spill Magazine 5/10/2022
The Spill Magazine’s Album Review for The Reed Effect’s album release: 1973 stated this about their new track, “Trampled Under”: “Additional highlights on the album come in the shape of the tribal and haunting mantra of “Trampled Under”.”
If Nirvana and The Doors had a love child, who was then raised in the desert doing hits of acid with Frank Zappa, you’d likely end up with a band that sounds as oddly unique as The Reed Effect.
Hailing from Toronto, and having spent the last several years proudly cutting their teeth in the best live music venues north of the border, The Reed Effect have been warping minds with their lyrics, shaking hips with their riffs, and assaulting all five senses with an onslaught of progressively addictive rock hooks that pull from grunge, metal, and blues. Having been tapped as support for bands like Jeff Martin of The Tea Party, The Wild, Die Mannequin, and Busty and the Bass, The Reed Effect have been leaving their unique brand of rock lingering in the air of venues across Canada since day one.
Founding member and frontman/guitarist Kirk Reed along with his brother Chris on bass and backup vocals are formidable. Their new album,1973, was released last May 2021. The bar is set higher than ever, and the band has never been more proud of the heavy grooves they are unleashing.
2020 was a hard year for all of us and The Reed Effect has definitely felt that pain. Chris Reed, bassist, vocalist, bandmate, friend, and brother tragically took his own life on October 10th, 2020, just as the new music was about to be released. Being very close, Chris’s death hit Kirk hard. But Kirk feels it is important to let the world hear this music – not just as a tribute to Chris and his legacy, but as a celebration of their collaboration and brotherly love.
Kirk Reed – Lead vocalist and Guitarist
Chris Reed – Bassist and backing vocals
Bryan Fontez – Drummer and alternate percussion